Fisherman - rubber boots packaging design

Design a promo packaging for rubber boots with the aim to:

• Distinguish the brand on the shelf among competitors in the specialised stores and attract the consumers' attention.
  
  
• Create a contemporary and appealing image of the "Fisherman" boots as high-quality, specialised footwear for fishing and emphasise the product's features!

Brand:
Fisherman

Works:
Idea & Concept
Packaging design
Product photography
Digital/Social Campaign


Idea & design by
Igor Mitin

‘An illusion of boots immersed in the water.’

Solution

Everybody is aware of the boots' primary function - protection from water. However, many advantages are not obvious at first glance, and consumers might not be aware of them. «Fisherman» boots can protect the wearer from various dangers: environmental debris, biological threats, natural, chemical and electrical hazards.

We realised that the best way to communicate the protective functions of the boots would be using the example of underwater creatures. This topic is very relevant for fishermen and creates an excellent opportunity to combine several types of risks into one visual. The package is designed as a mini-stand and works as an eye-catcher. An illusion of boots immersed in the water draws the consumer's attention to all the protective properties of the "Fisherman" boots.

Art works & retuching

Prototyping