Social media campaign for the lip gloss products line.
Nabila K is a cosmetic brand specialising in various products that care for the face and the body. The key aspect differentiating this brand from others is that all the ingredients are natural and of the best quality. For example, the Nabila K lip gloss is made from a plant and mineral pigment with a moisturising blend to give your current makeup regimen a beauty boost.
For the new lip gloss line, it was essential to design a brand image to use on a variety of social media platforms, as well as to use on packaging.
Nabila K is a cosmetic brand specialising in various products that care for the face and the body. The key aspect differentiating this brand from others is that all the ingredients are natural and of the best quality. For example, the Nabila K lip gloss is made from a plant and mineral pigment with a moisturising blend to give your current makeup regimen a beauty boost.
For the new lip gloss line, it was essential to design a brand image to use on a variety of social media platforms, as well as to use on packaging.
Brand:
Nabila K Cosmetics
Works:
Idea & Concept
Styling
3D Modeling
Product photography
Digital/Social Campaign
Works:
Idea & Concept
Styling
3D Modeling
Product photography
Digital/Social Campaign
‘Healthy as it is vibrant, this collection of lip glosses offers a semi-sheer coverage.’
This lip gloss category has ten different shades, from more pale tones to more saturated ones. Each variation of colour has its own name and description. Using the legend for the colours and shades, we have designed one main visual composition for each one, alongside some different designs for other shades.
‘Every composition combines lip gloss, natural elements, jewellery and fashion accessories.’
These product visuals are dynamic compositions made up of the different bottles, items and accessories linked to the lip gloss. The objects of every design are coloured to match their respective shade, description and name of the lip gloss. To further accentuate its natural ingredients, we included many natural elements in these compositions, such as fruits, flowers and colourful minerals.
‘Different types of visuals for the different media channels.’
To make the product more flexible for different people from different walks of life and social circles, we made it possible for additional images and visual components to be mixed together with text to complement any format.
‘One shade is never enough’
The main slogan of the company is ‘One shade is never enough ‘. With this slogan in mind, we have created one big visual which encompasses all the shades and the different lines of products to highlight the brand motto.
‘Each purchase is a chance for us to tell the customer about other shades.’
To show the customer the wide variety of colours, we have created a package for online purchases, which includes a simple yet informative and eye-catching catalogue. When open, it effectively shows the whole line of different colours and shades of each lip gloss. This way, a person looking to make an order will have a wider knowledge of all available products.
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